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Customer experience transformation (CxT) is a strategy that uses business process management to enhance customer service experience from any customer touchpoint. The objective is to provide companies and their customer service organizations with the tools needed to move customers from a satisfied and loyal experience and then as avid brand advocates. The examples of Customer Experience Transformation: * Creating social feed available to potential and current customers that will emotionally bond them to the brand〔http://archive.is/20130410200251/http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media.html〕 * Sending personalized messages from support asking about quality feedback and contact in case of any issues through online help portals.〔(Customer Experience Portal Archives )〕 * Providing customers or society where company operates with unexpected gift of noticeable value 〔http://www.thejournal.ie/what-did-the-guinness-family-ever-do-for-us-666927-Nov2012/〕 * Staying in touch with customer through unconventional methods (social Media, mail post, phone calls) Customer relationship management vs. customer experience transformation: ==See also== * Business process management (BPM) * Customer relationship management (CRM) * Customer service * Customer experience * Web Help Desk 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Customer experience transformation」の詳細全文を読む スポンサード リンク
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